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Case study

Real-time Yield Optimization Platform for Digital Advertising

Technologies Used

Java, Struts, JSTL, JavaMail, GWT, Maven, Tomcat, Hibernate, Ruby, Python, MySQL, Oracle, Vertica

Project Overview

Oxagile’s team was chosen to help deliver a sophisticated advertising platform for online publishers, which is now an essential part of Google’s DoubleClick Ad Exchange. The developed solution enables publishers to automate ad network optimization and helps close more lucrative deals.

Key features:

Oxagile’s team was engaged in both front-end development and quality assurance process, with our experts making sure the system, which at the time handled over 40 billion monthly transactions, operated smoothly as new features were being added to it.

Time frame
48 months
Effort
120 man-months